Philosophy is the study of general and fundamental nature of reality, knowledge, and existence, and relates to the values, reasoning, mindset, and language of a person or society. Philosophy generally applies a systematic approach focusing on rational argument ( We refocus this definition of philosophy in the approach we take in achieving optimal Financial Balance® for our clients. True financial planning entails much more than the implementation of a few products, or a ‘set it and forget it’ approach. As the financial environment is constantly changing, it is imperative to coach our clients around these changes, and adjust our strategies accordingly. This definition of philosophy places a lot of emphasis on values, reasoning, mindset, and rationality. Our approach challenges the ‘traditional financial planning’ approach and uses math and science to prove everything we do as opposed to listening to what the mass media and your latest google search suggests. Optimal Financial Balance starts with an understanding around our philosophy.


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